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* Tru-Cape Fruit Marketing
Every year joint promotions are done with major food retail chains.
Prizes are linked to the product and the ad campaigns.
The promotions have 2 parts to them. The first is aimed at the
consumer to encourage purchase of Tru-Cape fruit, whilst the second
is aimed at the store staff to encourage them to construct better,
cleaner displays and to use their initiative in their sales effort.
Point-of-Sale items to the consumer include posters, wash lines,
wobblers, stack cards, entry forms and anything else that may
attract attention. The staff receive explanatory leaflets, as well as
caps, aprons and other items that may be useful. They are also
incentivised with prizes to participate in making the promotions a
success.
During the promotional periods, sales usually increase by up to 20%
on the previous year's sales. The consumer promotions, integrated
with trade promotions have proved to be a winning formula.
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* Tru-Cape Exhibition Stand
A collapsible exhibition stand has been designed for trade shows
where Tru-Cape fruit has a presence. This colourful, bright stand
helps to attract attention, whilst at the same time being easy to
erect, fold up and transport to the various shows across the country.
Due to it's re-useable nature, it has become a very cost-effective
marketing tool. The design also ties up with the look and feel of the
rest of the marketing and advertising campaign, so that there is
synergy between all the elements, which helps to build the brand. |
