 |
|
|
|
* Du Toit
DU TOIT is a quality, top-class grower, distributor and marketer of
fresh fruit and vegetables in South Africa, as well as worldwide.
They are the 2nd largest South African supplier, in the international
market place. The DU TOIT Fruit & Vegetable Group deals directly
with wholesalers and retailers. They prefer not to market directly to
the end-consumer, as many of these retailers, for example
Woolworths, sell the produce under their own labels. With the
repositioning of the brand and the design of their logo, an upmarket,
sophisticated typeface was used in the colours of the brand. The
simplicity and clean look of the logo reflects the personality of the
company. No fuss, no complications, simply top quality produce
delivered fresh and efficiently.
|
* Mandy's Magic
Mandy's magic sauces, honeys and relishes are an up-market range
of gourmet delights, sold at specialist deli's, farm stalls and selected
Spar shops in the Western and Eastern Cape. The range consists of
Chilli Chocolate sauce, a Chocolate Toffee sauce, Ginger & Chilli
Ice-cream Sauce, Caramel Sauce, Lavender Honey, Chilli Oil, Dukah
and Relish with Ginger. The logo was inspired by Mandy herself, as
the Chilli Chocolate sauce was the first sauce she made and her
infectious saying "It's magic" has rubbed off on her customers and
lovers of her home-made sauces. Hence the name Mandy's Magic. |
| |
|
* Sizisa Ukhanyo
This is a company whose main aim is to promote peace and
development in the country. They do this by upholding basic human
rights and offering security to anyone who requires assistance in a
difficult situation where specialized negotiations are required. They
are facilitators and mediators for all parties that are locked in any
social struggle issues. Their slogan "lighting the way for change"
says what they stand for. The logo was developed, using the graphic
image of a person, standing in the middle, seen from the top, with
shadows cast in all directions. It also symbolizes people coming
together around a central point. The centre graphic also has nuances
of being like a light and the light yellow and light blue reflect the
colours of something emitting light.
|
| |
|
* Headsets SA
They are the leading supplier of headsets for call centres and PABX
exchanges in the country. They specialize in a range of superior
headsets, to meet any need, from small companies to really large
organizations. Blue is their corporate colour and the simple round
shape symbolizes a head, wearing a headset, in a graphic
interpretation. The typography is friendly and fun, as the people
who usually wear these headsets have jobs where they have to be
friendly and customer-orientated all day.
|
| |
|
* The Reeds
The Reeds at Balgowan is an eco-sensitive residential development
in Kwazulu-Natal just south of Mooi River in the Nottingham Road
area. Design-wise it is based on the concept of Enviro-living,
Ubuntu -style. Homes built in harmony with nature, which is a
wetland and lake. The Reeds house designs, living spaces, decks and
terraces overlooking the protected wetlands and lake, are designed
and built to be an integral part of the natural surroundings. There
are only 9 properties on the estate, so it is very exclusive. The logo
depicts an endangered Blue Crane in its natural reed setting. The
colours are all in natural tones and the typeface was selected to
depict the classy, upmarket feel of the place.
|
| |
|
* World of Windows
World of Windows (WOW) is a contracting company that designs,
manufactures, supplies and installs a wide range of fenestration
products to contractors who build commercial buildings. Landmark
jobs have been the CTICC and most shops in Canal Walk. The
company prides itself on its technical expertise and good project
management. The logo is made up of triangles, which are the
strongest shapes in nature. The colours are blue and silver, to
reflect the glass and aluminium they work with. The typeface was
chosen because it has such a strong feel. When it comes to glass
and aluminium products, customers expect strong, well-built,
well- designed products. The round shape of the logo mirrors the O
in WOW. Foil will be used on many of the company's stationery, which
once again ties in with the reflection found in glass and aluminium.
Plus it also shows quality, which once again mirrors what the
company believes in.
|
| |
|
* Tru-Cape
TRU-CAPE is the largest fresh apple and pear marketer and
distributor in South Africa. The logo was developed using both the
red and green fruit, to symbolise red and green apples and green
pears. The white was added for freshness and together the 3 bright
colours convey the fresh, fruity image of these Perfectly Natural
Wonders. The wave effect symbolises the valleys where these top
quality apples and pears are grown in the Cape. The words "South
Africa" are included in the logo, as Tru-Cape fruit is exported all
over the world and South Africa is known for its high quality natural
produce, which is exported and sold around the globe.
|
| |
|
* Chairman's Suite
The Chairman's Suite is a luxury suite-to-let in Mutual Heights, one
of the city's foremost art deco masterpieces. The logo had to
communicate the up-market nature of the business, the fact that it
was a conversion from an office block and that it was an art deco
property.
|
|

Back
to Neale-May USA,
Neale-May Cape Town
Home & GlobalFluency. |
|
 |
|
|